Paid Ads
In addition to creating social media content, I produced videos and visuals specifically for paid advertising campaigns. All creatives were designed to be brand-compliant, adhering to the company's visual guidelines, including fonts, color schemes, and overall style. The goal was to capture attention quickly, communicate key messages effectively, and drive engagement, clicks, and conversions across platforms.
As the sole person responsible for GoMore's paid social media advertising, I managed the full process of creating campaigns that not only reflected the brand's identity but also drove tangible results 𓆟 encouraging people to rent out and book cars through the platform.
My focus was on producing relatable, human-centered content with cohesive storytelling that connected with audiences on an emotional level while still driving action. I was responsible for every step of the process, from concept development and copywriting to visual production and execution of the ads.
Key responsibilities included:
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Developing campaign concepts that linked GoMore's brand values with users' everyday lives.
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Producing videos, graphics, and copy optimized for Facebook, Instagram, and TikTok.
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Tailoring storytelling and messaging to different audience segments to maximize relevance and conversions.
The outcome was campaigns that not only increased brand awareness but also converted effectively, by combining strong brand storytelling with action-oriented content.